Managing Performance in Turbulent Times Research Paper

Managing mental process in Turbulent Times - Research Paper ExampleThis paper examines how Google competes in the world of the meshing and e-commerce. It examines the various points which Google uses to gain an advantage of its competitors and remain at the top of the industry.Barrows & Nechy (2011 p85) identify that the brain behind the supremacy of Google lies in its ability to innovate. As compared to its competitors, Google spends more time and effort to identify new communication systems and methods at different points in time.Although Google started as a search engine company, it spent time and m bingley to enquiry and identify the true needs and desires of customers. In 2005, they launched personal email service of processs which they believed was in demand by the markets. They pursue a strategy that aims at increasing the capacity of computers and communication (Png & Lehman, 2007 p3). This means that research and victimisation are a fundamental part of Google. They put in more effort to find break what consumers need at every point in time and work to provide that specific service according to the highest standards and expectations possible.Google, therefore, sets out to organize the worlds information rather than just make a profit for the rice beer of getting money from the consumers (Carter et al, 2011 p147). They, therefore, try to find ways of satisfying consumer needs at specific times. Google, therefore, has competitors not only in the normal internet companies but also, traditional publishers and other outlets.Google is aware that it operates in one of the most turbulent industries in the world. They, therefore, appreciate the fact that consumer needs change at a regular interval. Google, therefore, changes regularly to meet these demands. On the average, Google makes major changes to its strategy each month (Carter et al, 2011 p148).The internal structures of Google support its imagination of leading in innovation. Googles workers are grouped in teamsof 20 50 employees under a mavin manager.