I-phone advertisement Essay Example for Free

I-phone advertisement EssayAn enormous amount of potential as well as an enormous amount of line is associated with the new age of depicted music and especially regarding how the new digital technology pertains to artists royalties and corporate profits. The problem is basically one of gratis(p)-access and the debate over show-sharing and handsome downloading which has been raging for many years now. With new products interchangeable the I-phone further establishing digital access and portability at the top-tier of consumer demand, the controversy regarding corporate and artist royalties and issues of copyright promises to extend further into the future. The I-phone is represented in a recent ad as al just about as a natural force of nature and implies that those who have not experient its capacities are, in fact, living a lesser-life (I-pod, 2007) in fact the new age of music is upon us regardless of whether the next turn in technology will expand or restrict access for consumers. The overall problem can be broken into two sub-problems 1) file sharing by consumers which results in royal line losses for the corporate or artists interests and 2) the issue of fan-made remixes of artists material which may result in a radical alteration of what the artist originally intended.In run for both issues to be addressed simultaneously it will be necessary to adopt some form of free file-sharing which is not wholly free, and which we will now discuss. Proposal My proposal is that all major-label record companies include the option of a limited anatomy of file-share downloads which are available for those who purchase a specific number of products and/or pay a fee to access this service.What this means is that each major label would post the music on their label online and allow free downloads of a portion of their catalog while leaving the hottest newest releases or niche market products in a state of buy-only. Simultaneously, the labels could offer on onl ine DJ or radio service which should function similarly to the Yahoo online jukebox or other similar sites. The free access of samples of the record labels catalog would also be a form of music sharing but not file sharing as the files could be heard on-site but not downloaded. opposing Views The new-wave of technology has not only made it harder for headline artists to check that their due royalties are paid to them for their music, but it has made it much more difficult for big-name artists to ensure that anyone is even listening to their music at all. The idea that small-time musicians and even un-signed musicians and bands can attract downloads as well as those acts and bands which are backed by huge corporations. The new environment is a dual challenge to music industry playersFirst, with so much music available, the greatest threat to big record companies is not that listeners will consume their music illegally but that they will consume, whether legally or illegally, someon e elses music entirely (Drew, 2005 p. 543) which may be the most exciting promise of all from a consumers perspective. Research sources indicate that the radical evolution has just begun and will have far-flung consequences that cant be instanter predicted.One authoritative source, Edgar Bronfman Jr., the head of Universal, the worlds biggest music company,(Mann, 2000 p. 39) said the following regarding the future of the entertainment industries a few clicks of your mouse will make it possible for you to mobilise every book ever written in any language, every movie ever made, every television show ever produced, and every assemble of music ever recorded. In this vast intellectual commons nothing will ever again be out of print or unthinkable to find every scrap of human culture transcribed, no matter how obscure or commercially unsuccessful, will be available to all. (Mann, 2000 p. 39) Of course to Bronfman and others like him with a vested interest in the consumption of entert ainment products, particularly music, the new technologies are viewed as an evil threat. This threat is financial in nature the concept of such systems spreading to films, videos, books, and magazines has riveted the attention of artists, writers, and producers (Mann, 2000 p. 40) all of whom are, obviously, looking to preserve and extend their lucrative financial holdings into the new age.ConclusionIt would be impossible to completely shut-down file sharing of music online or to completely stop online music piracy. However, a similar situation existed and still exists for movies, television shows, and video games all of which can be illegally recorded and shared as well as ripped without due pay to the companies and artists who produced them. By adopting new approaches to free-share options, record companies and artists might at least set about to recover some of the lost revenue base they have experienced as consumers migrate to illegal sites for file downloads.ReferencesAnonymou s. I-phone advertisement, archived You-Tube accessed 11-26-07 http//youtube. com/watch? v=FLxB4pHH_GY Mann, Charles C. Heavenly Jukebox Rampant Music Piracy May Hurt Musicians Less Than They Fear. the Real Threat to Listeners and, Conceivably, Democracy Itself Is the Music Industrys Reaction to It The Atlantic Monthly, Vol. 286, September 2000. p. 39+ Drew, Rob. complex Blessings The Commercial Mix and the Future of Music Aggregation Popular Music and Society, Vol. 28, 2005. p. 533+